Dr. BRANDT Skincare

Scope and goals

I joined Dr. BRANDT Skincare at a pivotal moment as the brand set out to modernize its identity. With a goal of becoming more clinical yet vibrant, I was brought in for my expertise in brand transformation to help translate this vision into a refined, cohesive reality across all touchpoints.

My Contribution

Brand Evolution: Took initial creative direction and transformed it into a fully realized brand system—balancing clinical credibility with bold, colorful energy.
Packaging Design: Executed all packaging artwork across the line, expanded collection color systems, and developed new concepts for later launches. Partnered closely with product development, printers, and manufacturers to ensure seamless production, brand consistency, and high-quality execution.
Digital Experience: Redesigned the brand’s DTC website, refreshed Amazon and e-retailer pages, and improved UX and storytelling across all platforms.
Retail Presence: Created merchandising displays and in-store visuals to unify physical and digital brand expression.
Brand Guidelines: Refined and expanded brand standards to ensure consistency across internal teams and external vendors.
Creative Ops & Tools: Onboarded tools like OMI to streamline visual content creation for our lean creative team—scaling output without sacrificing quality.
Campaign Art Direction: Collaborated with the brand content manager and photographers to develop and execute creative concepts for product launch campaigns. Translated product positioning and taglines into compelling visuals, guiding on-set execution to ensure alignment with brand identity and campaign goals.

Collaboration & Leadership

Working cross-functionally with product development, marketing, sales, and education, I served as a creative partner across departments—ensuring every touchpoint reflected the new brand identity. I frequently stepped outside traditional design duties, from curating products for broadcast appearances to crafting copy for high-performing landing pages and ad campaigns.