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Hi, I’m a multi-disciplinary creative with a love for smart design and clean execution. Over the last decade, I’ve worked across every corner of design—from packaging shelves to PDPs, pitch decks to paid ads—helping brands bring their stories to life in bold and thoughtful ways. I’m equal parts creative strategist and hands-on designer, with a sharp eye for detail and a soft spot for beautiful, functional work. Let’s make something great together.

DIRECT RESPONSE 

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Display

Youtube

Social

Email

TRADITIONAL

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Periodical

Brochures

Flyers

Direct Mail

Billboards

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Advertising
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Visual Identity Systems

Brand Guidelines

Merchandising Displays

Environmental Design & Signage 

Campaign Creative Direction

Menu Design

Sales Collateral

Presentation Design

Branding

Product Design

Product Packaging

Label Design

Regulatory Compliance 

Shipment Packaging

Packaging
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Visual & Functional Design

Experience Strategy

Information Architecture

Market Testing

UI / UX

© 2022 Danielle Irwin

Contact

I’m a creative professional with 12 years of experience in advertising, branding, and visual communication. Since starting in the design industry in 2013, I’ve developed a deep passion for crafting thoughtful, strategic visuals that solve real business challenges. I specialize in overseeing the full visual direction of projects—from concept through execution—and have a track record of leading creative with clarity, purpose, and impact. Whether I’m shaping brand identities, launching campaigns, or building design systems, I’m driven by collaboration, curiosity, and a love for great design.

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