Esplanade Palm Beach

Scope and goals

Located just steps from the Atlantic Ocean and at the top of legendary Worth Avenue, Palm Beach Island, this luxury retail experience was looking to refresh its visual identity with an elegant boldness reflective of the brands within.

The conceptualization began with understanding the client's goals and vision. From there it involved researching the stores within, their target market and the brands those consumers follow. The resulting logo was a minimalistic mark that used typography to balance the span of feminine and masculine and maintained a subtlety that, in use, gave focus to the experiential. The accompanying brand materials, both print and digital were designed to capture the extravagant spirit of the island living.