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Hai House
Scope and goals
A new Chinese-American cuisine concept opening in the heart of Palm Beach Island was looking for a visual identity that would complement the edgy glamour of the experience it looked to provide.
Taking inspiration from 1930s Shanghai glamour and a playful design style that was as dynamic as the dishes and nightlife, the branding began to take form. My role involved leading the design direction of the website, responsive emails, in-restaurant collateral, as well as print and digital marketing assets.
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