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Hai House

Scope and goals

A new Chinese-American cuisine concept opening in the heart of Palm Beach Island was looking for a visual identity that would complement the edgy glamour of the experience it looked to provide.

Taking inspiration from 1930s Shanghai glamour and a playful design style that was as dynamic as the dishes and nightlife, the branding began to take form. My role involved leading the design direction of the website, responsive emails, in-restaurant collateral, as well as print and digital marketing assets.

© 2022 Danielle Irwin

Contact

I’m a creative professional with 12 years of experience in advertising, branding, and visual communication. Since starting in the design industry in 2013, I’ve developed a deep passion for crafting thoughtful, strategic visuals that solve real business challenges. I specialize in overseeing the full visual direction of projects—from concept through execution—and have a track record of leading creative with clarity, purpose, and impact. Whether I’m shaping brand identities, launching campaigns, or building design systems, I’m driven by collaboration, curiosity, and a love for great design.

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